The objective of the assignment is to support the World Bank with analytical and communication strategy inputs to inform the Bank¡¯s dialogue with the Ministry of Energy and Mines (MEM) of Ecuador. This will include technical assistance to the World Bank that will help inform the MEM¡¯s subsequent implementation of a communication campaign on energy efficiency targeting residential; commercial; public and industrial sectors. This campaign shall raise awareness on the energy crisis; focus on short-term energy efficiency measures to prevent the recurrence of such crisis; as well as identification and proposal of long-term solutions to reduce Ecuador electricity consumption.This assignment does not include the implementation of the communication campaign or the creation of the content. The implementation of the campaign will be the responsibility of the Government of Ecuador (GoE): MEM; Ministry of Finance; Communication Offices; Public Utilities.