Mobile money has gained a significant amount of worthy attention in Sub-Saharan Africa over the past decade due to the way it has helped expand access and usage. Yet mobile money is not the only story, particularly in economies where mobile money adoption has happened on top of already higher-than-average account ownership at banks or in parallel with increased bank account ownership. This is the case in both Kenya and in South Africa.
Kenya is famously known for its robust and pioneering mobile money market. In 2014, the first year the Global Findex captured mobile money ownership rates, 58 percent of adults in Kenya already had a mobile money account. By comparison, 55 percent of adults in the country had a bank account, a rate that was almost twice the regional account ownership average of the time. More than half of the early mobile money adopters had both a mobile money account and a bank account, bringing the average account ownership rate up to 75 percent as of 2014. Account ownership has plateaued at around 80 percent since 2017.
South Africa also had a relatively high bank account ownership rate for the region as of 2014 at 69 percent. Mobile money adoption was more modest at 14 percent, but these services were entirely additive¡ªnearly 100 percent of mobile money account owners also had a bank account. The country has continued to increase the share of adults with bank (84 percent as of 2021) and mobile money (37 percent) accounts, and mobile money continues to be a mostly additive service.
Mali and Senegal, in contrast, show a pattern that is more common among economies that had very low bank account ownership rates in 2011. Since the introduction of mobile money, both economies have seen steady increases of account ownership, such that 44 percent and 56 percent, respectively, now have an account of any kind, up from 8 percent and 6 percent in 2011. In both economies, mobile money account adoption rates grew faster between 2014 and 2017 than bank account growth rates did, but between 2017 and 2022 the growth rates for the different account types were more even.
For an analysis of the role played by mobile money alone, see the accompanying note in this regional series, Data from the Global Findex 2021: The Impact of Mobile Money in Sub-Saharan Africa.
Equity gaps remain for underserved groups in Sub-Saharan Africa
Despite overall progress in promoting financial inclusion across the continent, there are significant gaps in access to accounts for women, as well as for poorer adults, less educated adults, rural adults, and young adults (figure 2).
As it relates to gender, the account ownership gender gap for the region is twice the developing economy average, at 12 percentage points. Yet individual economies have made great strides to drive equitable gender access. Mali, for example, has dramatically reduced its gender gap from 20 percentage points in 2017 to just 5 percentage points as of 2021. South Africa¡¯s gender gap has been insignificant since 2014. In neither of these economies did mobile money by itself account for a narrowing of the gender gap. Instead, both Mali and South Africa have seen both women and men gain account ownership of both mobile money accounts and bank accounts.
In the case of Kenya, where the gender gap has remained unchanged since 2011, mobile money has brought a larger share of women into the formal financial system than banks have. In the years between 2014 and 2021, the rate of bank account ownership among women declined by 7 percentage points to 45 percent. The rate of mobile money account ownership among women, in contrast, reached 66 percent. Finally, Senegal¡¯s gender gap has increased to 12 percentage points, yet account ownership in the country overall has increased nearly ten-fold in the past decade¡ªa success story, despite that growth happening more slowly for women than for men. A larger share of women in Senegal have mobile money accounts (38 percent) than have bank accounts (24 percent).
Double-digit gaps in access based on income are even more common than gender gaps. Twenty-seven out of the 36 economies have one, meaning that adults from the richest 60 percent of households are more than 10 percentage points more likely than those from the poorest 40 percent to have an account. As with the gender gap, there is wide country-by-country variation in changes to income gaps over time. The same is true for education gaps and age gaps.